This is you ... and it is also all of us.

Customer centricity, a central tenet of design thinking, is really no more than a marketplace reflection of the Golden Rule (otherwise known as the ethic of reciprocityî) that one should treat others as one would like others to treat oneself. (Some say that this is also what underpins all religious belief systems.)

For us the value of being driven by that empathy is all common sense, and itÍs that common sense that continues to underpin all of our thinking relating to brands and customer experiences.

If enough people care about what you care about, you not only have a business, you can also take comfort in the knowledge that all you really need to do is please yourself.

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Made from beautifully soft 180 GSM 100% cotton, the t-shirt is super comfy with a great modern cut.
Features Shoulder to Shoulder tape for excellent shape and double needle bottom hem & sleeves. The cotton is pre-shrunk to minimise shrinkage.

Size	Body Width (cm)	Body Length (cm)
Small	47	71
Medium	52	75
Large	56.5	78.5
XL	61	82
2XL	64	83.5
3XL	68	85
4XL	75	87
5XL	80	89

 

How to Measure:

• Lay an existing t-shirt flat.
• Body Width: Measure 3cm below armpit, from one side to the other.
• Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.